Identity Design
Intro
Objective To create a bold and trustworthy brand identity for a stock clothing store IZI Stock in Poland, helping it stand out in a competitive market and build trust with budget-conscious, style-aware customers. About the Client A growing stock fashion store located in Poland, offering high-quality overstock and outlet items from well-known European brands at affordable prices. The store targets young families, students, and fashion lovers who appreciate value and authenticity. What we've done 1. Brand strategy session to define core values, voice, and customer personas 2. Logo design reflecting affordability, style, and approachability 3. Typography and color palette system tailored for digital and print use 4. Packaging design: minimalist, modern tags and branded bags 5. Social media branding elements for Instagram and Facebook
