Logo Design

Creative Process 1. ResearchI started by diving into the floral industry, exploring local and international competitors, seasonal trends, and customer behaviors. The goal was to uncover what makes the shop stand out - its personal touch, aesthetics, and emotional value. 2. Brand Strategy & Moodboards. I created visual direction boards to reflect the brand’s essence: elegance, freshness, and warmth. We defined the tone - soft yet confident - to resonate with both everyday buyers and event clients. 3. Logo & Visual Identity Design. Multiple logo concepts were designed, emphasizing organic shapes, floral elements, and timeless typography. We selected a soft color palette to evoke nature and serenity while ensuring brand memorability. 4. ackaging & Brand Collaterals. In addition to the logo, I designed packaging stickers, wrapping paper patterns, and tags - every customer touchpoint was aligned with the brand story. 5. Final Delivery & Guidelines. The final brand package included all assets in multiple formats, plus a mini brand guide to ensure consistency across social media, printed materials, and store visuals. Results The new branding transformed the shop’s image from local florist to boutique flower destination. Clients immediately noticed the elevated presentation, and the brand began attracting event planners and premium customers. Conclusion Through a thoughtful creative process, I crafted a brand that blooms with every detail. It’s not just about flowers - it’s about the feeling they leave behind. This identity helps the shop speak beautifully, without saying a word.