MAFFINI — Bakery & Coffee Identity

MAFFINI is a bakery-focused coffee brand built around impulse, aroma, and speed of choice. - Problem Local coffee shops often look interchangeable. Neutral palettes, decorative logos, weak memorability. Pastry becomes secondary instead of the main trigger. - Solution A bold, typographic identity that makes baked goods the hero and the brand impossible to ignore. ❤️Why red Red is appetite-driven, energetic, and emotional. It stimulates hunger, accelerates decision-making, and works instantly in street visibility, packaging, and display zones. MAFFINI does not whisper freshness — it declares it. - Why a typographic logo Pastry is simple. The brand language should be the same. A wordmark creates clarity, fast recognition, and scalability across cups, bags, menus, and signage. No symbols competing with products. No visual noise. The name becomes the brand asset. 🧋Result A strong, modern bakery identity that attracts attention before aroma does. Designed for everyday traffic, take-away culture, and repeat recognition. MAFFINI looks confident, warm, and unapologetically tasty.